Lincoln Unveils Experience Center in Dallas

In late August, Lincoln opened the doors to the Lincoln Experience Center at the site of The Star in Frisco, TX. The Center, the company's second, provides consumers with the opportunity to discover more about the brand in a relaxing, comfortable environment.

The new Lincoln Experience Center offers customers a luxurious, calming atmosphere where they can discover the Lincoln brand at their ease. Guests are able to experience the connectivity lounge, study the design inspirations behind Lincoln cars and SUVs and choose from the full lineup of Lincoln vehicles -- including the 2018 Lincoln Navigator -- on display in order to customize their perfect Lincoln vehicle.

The Center serves as part of what Lincoln refers to as The Lincoln Way, a complement of client experiences that are designed to set Lincoln apart. If visitors wish to take a test drive, an Experience Center host will arrange for a personalized test drive experience that is scheduled at the guest's convenience. If a guest wishes to purchase a Lincoln, the host will personally introduce them to the dealer that's most convenient for them.

The Center is also host to a variety of social gatherings that benefit the community, and is one element in a multi use space at that also hosts the corporate world headquarters and practice facility for the Dallas Cowboys, the Omni Frisco Hotel and an upscale development. Lincoln was named the official luxury vehicle of the Dallas Cowboys in 2016.

In a press release, Kumar Galhotra, President, The Lincoln Motor Company, commented, "Lincoln looks forward to providing clients in the Dallas-Fort Worth area the personalized experiences and services they expect and deserve. We’re excited about showing them all Lincoln has to offer."

At Gene Messer Lincoln Amarillo, we're proud to deliver stellar service to our customers from the Amarillo, Hereford, Canyon, Potter County and Randall County areas.

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